March 12, 2009 
Pure Fishing Inc. is recalling about 2,600 Shakespeare Casting Game and Fishing Kits. The label on the fishing rod contains a surface coating containing high levels of lead in violation of the ban on lead in paint.
The recalled Shakespeare Casting Game and Fishing Kit consists of a red and blue rod and reel with red foam targets and hook. The label is found on the front of the reel and reads 'Casting Fun'.
The kits were sold by specialty fishing retailers nationwide from November 2008 through January 2009 for about $15. They were made in China.
Consumers should immediately take the recalled game away from children and call Pure Fishing for a free replacement product or full refund.
For additional information, contact Pure Fishing at (800) 466-5643 between 8 a.m. and 5 p.m. ET Monday through Friday, or visit the firm's Web site at www.purefishing.com.
The recall is being conducted in cooperation with the U.S. Consumer Product Safety Commission (CPSC).
